Digital Marketing For Dental Practices

Advances in digital technology mean that dental marketing is now easier and more effective than traditional marketing techniques. With a click of a button, you can reach thousands of people who are interested in addressing their dental needs. You must make the most of this and create a strong online presence for your dental practice to attract quality patients who are interested in addressing their dental needs but require further encouragement or information to make sure that they do so with you.

Your dental marketing campaign needs to include a fully completed and up-to-date Google My Business page, a modern and bespoke dental website, a strong collection of Google reviews and ratings, links to other authoritative websites and an exciting, engaging social media page. All of these together will help you achieve a strong online presence, giving prospective patients plenty of opportunities to find out more about you and your dental practice, contact you as necessary and visit you in person to address their dental needs.

Google My Business

Firstly, you need to create and complete a Google My Business profile; this will put your dental practice on the map for dental practices in your area. Prospective patients will be able to find all your important information on this page, including contact details, opening times and the treatments that you have to offer. This is important for local search engine optimisation, and by optimising your profile, you can boost your position in the list of dental practices in your area. The higher you are listed, the greater chance there is of patients clicking on your website and eventually booking an appointment with you.

Website for your dental practice

On your Google My Business profile, patients should find a link to your website. This website needs to be modern, bespoke and highly personalised to tell patients more about your dental clinic and why they should address their dental needs with you rather than the other clinics in your area.

Most dental websites have the same factual information; therefore, personalising your website will help you stand out from your competitors. To help personalise your website, you need to include plenty of pictures, videos and messages from yourself and your team, addressing patients directly and allowing them to familiarise themselves with you. This will make them feel more comfortable booking an appointment to see you in person. A good dental website must have a section that addresses nervous patients directly since dental anxiety and phobia are very common amongst the adult population in the UK.

Social media

To help your patients further familiarise themselves with you, you should have a link to your social media page on your website. Social media is an excellent method of interacting with prospective and current patients on an informal basis, and it helps build trust and credibility, encouraging patients to visit you in person and address their dental needs.

Speak to a digital dental marketing team today, and learn more about dental marketing and how you can make the most of your dental marketing campaign to help boost the success of your dental practice.

Why Straightening Teeth Is Highly Recommended

According to its official UK website, around 12 million patients worldwide have chosen Invisalign London as their orthodontic treatment of choice to help improve the appearance of their smiles.

Orthodontics is the field of dentistry that focuses on correcting teeth and jaw alignment issues in addition to overcrowding and gaps between teeth. Improving dental function and protecting oral health were once the main functions of teeth straightening tools. Orthodontics has now been fulfilling a new highly significant role – that of enhancing dental appearance.

The interest from adult patients wanting more attractive smiles has skyrocketed since the availability of removable clear aligner-like braces has hit the orthodontics market. Yes, showing off a wide and winning smile is a worthwhile reason to invest in orthodontic treatment, but are there other reasons why one might consider straightening one’s teeth?

The Need For Teeth Straightening Treatment

Patients who have dental alignment issues (misaligned bites, overcrowding, crooked teeth) experience a number of challenges that affect their ability to bite and chew, speak, and maintain good oral hygiene. Some patients may even experience dental pain and headaches that prevent them from enjoying a good night’s sleep. These challenges ultimately end up adversely impacting their health, daily functioning and overall quality of life.

Dentists are most often concerned about the dental health and function of patients with orthodontic issues. When bad oral bacteria are not kept in check in the mouth, the consequences to teeth and gums can be dire. Bad bacteria overwhelm the mouth to produce enamel-destroying and disease-causing plaque build-up. Plaque deposits that are not removed eventually end up causing cavities and tooth loss and gum disease sets in.

One way for patients struggling with poor oral hygiene is to consider teeth straightening treatments to make cleaning the mouth easier and more effective.

In addition to tooth loss and gum disease, orthodontic issues open up the risk of dental wear and tear, another danger that threatens the loss of teeth. When teeth do not sit in their natural seats, undue pressure is placed on neighbouring teeth due uneven bite force. This extra unwanted pressure can weaken teeth over time.

The dangers related to dental misalignment is not limited to just oral health. Patients will be surprised to learn that poor oral hygiene can affect the physical body too. Studies have found that bad oral bacteria can escape the mouth and land up in the cardiovascular system where they clog arteries to trigger heart attacks and strokes. These bacteria have also been linked to inflammatory conditions in the body.

Patients with less-than-pleasing smiles find that they lack the confidence to take meaningful action to live a rewarding life. These patients often are often too self-conscious of their dental appearance to engage with others, to the detriment of their personal, social and professional lives.

The third aspect of health that can benefit from orthodontic treatment is mental health. Once a patient has restored their ability to smile openly again, they are more inclined to smile more. Smiling sets off positive reactions in the brain. The more one smiles authentic smiles the more the brain produces happy-feeling neurochemicals responsible for feelings of joy and positivity.

Considering the multiple benefits offered by orthodontics, treatments in teeth straightening are a worthwhile investment.

The Importance Of Dental Websites For Successful Marketing

A good dental website is very important in helping you to become and remain a successful dental practice in your area.

Traditional dental marketing has been replaced by digital dental marketing techniques in these last few decades and to remain in keeping with current trends it is also important that you shift to digital marketing to ensure that you continue to attract new patients for your dental practice.

Dental websites are the key to digital marketing and to make sure that your website is successful you need to invest time and effort into maintaining and updating your website on a regular basis so that it continues to draw attention and find patients to address their dental needs with you.

Most practices have a dental website so it is important that yours is active so that you are not missing out on patients to your competitors.

Tips For A Good Website

The techniques involved in successfully marketing your dental practice online are changing all the time and as a dentist, you will find that you are not able to provide as much time and effort for looking after your website because you have other priorities such as looking after your patients’ dental needs.

You need a dedicated member of staff for your dental marketing or you need to speak to an award-winning digital dental marketing team that specialises in dental websites.

This will help to make sure that your website is working to its maximum potential and help patients to distinguish you from the other dental practices in your area.

The role of your dental website is to market the treatments and procedures that you have to provide, tell patients about you and your team and the dental practice itself and educate them on the importance of looking after their oral health so that they visit the dentist on a regular basis.

If your website can successfully do this then you will boost the success of your dental practice.

When prospective patients visit your website they need to find information on the treatments and procedures which you are able to offer at your practice. They need to be informed of any unique selling points that help differentiate you from the other dental practices in your area.

You also want your patients to be able to familiarise themselves with you and your dental practice so it is important that there is plenty of information on the website with regards to you and your team, and pictures and videos of the dental practice itself.

Your website should encourage patients to consider their dental health, find out about the different treatments and procedures that you are offering, hear what patients want to find out more about and give them more information on these topics and issues so that they revisit the website or they contact you to find out more.

Speak to your digital dental marketing team today and learn more about creating and maintaining a successful dental website for your dental practice.

Why Are Smile-Enhancing Treatments So Popular?

Findings from a Harris Poll have indicated that aesthetic dental treatments have outstripped other non-surgical treatments in demand by image-conscious consumers. The survey revealed that 43 per cent of the adults interviewed admitted to desiring to improve the look of their teeth by consulting with a cosmetic dentist in Bromley for teeth brightening procedures, teeth straightening, or treatment plans for veneers.

Respondents cited various reasons for their appearance-enhancing goals with 43 per cent wanting to boost self-esteem and confidence, 35 per cent wanting to look as good on the outside as they felt within, 22 per cent wanting to combat ageing and another 22 per cent wanting to look younger.

While the end goal of all cosmetic dental treatments is primarily focussed on contributing to a confidence-inspiring sunny smile, they have an equally important secondary goal (from a patient’s perspective) – that of aiding and abetting a healthy mouth. And a healthy mouth, according to the Oral Health Foundation, is a prized personal asset.

Factors That Contribute To The Popularity Of Cosmetic Dentistry

The factors that have encouraged the rise in demand for cosmetic dentistry are not all down to the pressures of society to appear confident or look good. The dental industry has evolved over the years to introduce new and better technologies, and affordable and faster treatment plans. Cosmetic dentistry no longer falls within the realms of only the rich and famous.

The desire to look good for special occasions marks one of the most common reasons for opting for a cosmetic dental treatment. Weddings, anniversary celebrations, holidays, red carpet occasions, birthdays and even the job interview are all worthy occasions that call for the best-looking smile.

People who need to restore missing teeth, repair broken teeth, or who need to strengthen the integrity of the dental arches also add to the demand for cosmetic dentistry.    

The wish to make a positive first impression is another contributing factor. Whether it is to secure a job or impress a potential romantic partner or find acceptance within a social group. Seeing that making a good first impression is so highly significant, it is quite understandable why any endeavours to create it are so remarkably strong.

It is a universal truth that confidence breeds success and for that all-importance confidence, it helps if one is deemed to be attractive. There cannot be physical attractiveness without a beautiful smile and thus another reason for the spike in cosmetic dental treatments.

The video call has certainly played its fair share in the need for cosmetic dental treatments. The convenience of the video call has cemented its place in the array of modern communication tools. This is made obvious by the plethora of video-calling apps available today, from Zoom, Skype, Google Duo to Whatsapp video calls. Distant face-to-face communication has been so delightfully convenient. We use video calls for learning instruction, business conferences, virtual team meetings and to keep in touch with friends and family.

The rise in patients seeking cosmetic dental treatments does not come from just the younger generation. Having good-looking teeth is also a way to hold on longer to a youthful appearance, which is why many older patients have opted to brighten their teeth or hide imperfections with veneers.

Gain straighter teeth with Invisalign St Albans

Those living with misaligned or crooked teeth are very aware of the daily hardship and discomfort they may have to live with, leading them to live with poor oral health and hygiene in many cases. The simple task of brushing the teeth to keep them clean can become hard work in the mind of a person living with misaligned teeth, as they may find it difficult to move a toothbrush around the mouth, gums, and teeth making it hard to clean all areas of the mouth evenly.

Many adults who are living in the UK with crooked teeth find that they wish they could make a change and have perfectly aligned teeth but believe wrongly that they are too old to receive tooth alignment treatment, as we tend to believe that these types of treatments are only offered to teenaged children. However, in more recent years there have been efforts to create tooth alignment treatments that are suitable for adults.

Invisalign St Albans, is a modern solution that aims to offer adults the tooth alignment treatment they desire, whilst being discrete. The developers of this treatment also guarantee that patients will gain the great results that they should be able to get from any treatments they receive.

Nothing To See Here

The common barrier to most people receiving tooth alignment treatment in their teenage years revolved around the way that alignment treatments of the past looked once in place, Invisalign directly addresses the issue of how alignment treatment looks. The aim is to give patients a discrete treatment that will not be seen by other people, all the time the patient can be confident that they are receiving the treatment they desire and it will result in them having straighter teeth.

This aligner is created from two-layer of strong, durable, and clear plastic, giving it the ability to disappear once in place in the patient’s mouth. This aligner fits over the teeth, rather than around the teeth like the metal and wire braces that most people hear about when they are younger.

Preparing Properly Before Starting Treatment

Just with any medical treatment, it is important for any patient to take the time to prepare properly, this may begin with a consultation with an orthodontist or dentist. It must be recognised that tooth alignment treatment can increase the risks posed by common dental issues, such as tooth decay, plaque build-up, or gum disease, for this reason, it is vital that a patient tries to increase the standards within their oral health and hygiene via brushing and flossing.

Any patient who is considering being treated with Invisalign must also have a full oral examination to have their needs fully assessed, this will help to create the custom aligners that will be used in the individual’s treatment.

Treatment will normally last between twelve and eighteen months, it will also make use of a series of aligners that are changed every two weeks, and each plays its own role in the alignment treatment. By the end of the treatment, the patient will have the perfectly aligned teeth they are looking for and a far higher standard of oral health.

Dental Implants Hertfordshire: Fill The Gaps In Your Smile With A Natural-Looking And Functioning Replacement

Missing teeth can be a source of embarrassment and anxiety; they can also cause further complications with any remaining teeth that are left more exposed to bacteria when they are not surrounded by other natural teeth. For many people, the thought of lost teeth is quite embarrassing and they want a solution which is as subtle as possible, especially when natural teeth may be missing for other reasons than poor oral hygiene, such as accidents, illnesses or certain medications. Thankfully, there is another way that teeth may be replaced that doesn’t involve embarrassing moments. We have a solution which will mean you won’t find yourself paranoid when chewing on especially tough food. Dental implants Hertfordshire offer a reliable solution that is arguably the next best thing to having your natural teeth and will be able to help you smile again.

What Are Dental Implants?

Imagine having replacement teeth that are firmly fixed into your mouth in the same way that your natural teeth are. Your natural teeth are attached by their roots to the jawbone and that’s what dental implants do. Small metal screws are attached to the jawbone and the body’s tissues fuse with them, making the fit secure. To these screws, replacement teeth can be attached, whether it’s crowns, dentures or bridges depending on how many you need to replace. They can be used to replace a single tooth, multiple teeth or a whole set. The result is then a natural-looking smile that functions naturally too; there shouldn’t be any wobbles when you’re warbling on the karaoke or loosening when you are living your life in whatever way works for you!

Do Dental Implants Require Major Surgery?

Dental implants do not require major surgery. You should only require local anaesthesia to have them fitted. During the initial appointment when the screws are fitted, you will have temporary replacement teeth attached to the screws. After some time when the tissue has healed around the screws, you will then need to return for another appointment to have the permanent replacement teeth attached. If you look after your implants properly, they could last you a lifetime – all you need to do to care for them is brush and floss regularly!

Anything Else I Need To Know About Implants?

Aside from implants being comfortable, they should feel like your normal teeth and are reliable and aesthetically pleasing; they could also make you look younger! Sometimes, when people have missing teeth, their faces can lose structure due to the gaps in their smiles. As such, the face can look drawn and this can be ageing. Once your teeth have been replaced using dental implants, you could well find that your face looks more youthful and fresh as the structure is restored, smoothing the skin across your new teeth.

If you want to find out more about dental implants, simply book in for that initial consultation and find out whether dental implants could work for you. Getting your smile sorted could be the most natural thing in the world for you to do.

How To Prepare For Invisalign Luton

Clear braces have become the best means of teeth straightening for many. This is because they are an orthodontic treatment that is invisible to others; which means that the usual concern about feeling self-conscious about wearing braces is no longer an issue. The time required is usually less than what is needed for more traditional forms of braces; and patients often find that discomfort is minimal. For those who have decided to opt for Invisalign Luton, here is a guide on how to prepare for treatment.

Learn How To Clean Properly

Many people are surprised to discover that just using a toothbrush and toothpaste twice a day might not be enough to keep the teeth thoroughly clean. While this is important in general for good oral health, keeping the teeth and gums as clean as possible during treatment with Invisalign is even more vital.

This is because, if there is food debris left on the teeth after meals before the aligners are put back in, the result can be the formation of cavities and even some staining. Placing the trays over teeth that have bits of food remaining means that the food is pressed into the teeth; making it more likely than usual that there be dental issues.

Therefore, before starting treatment, it is important that patients learn how to brush the teeth as efficiently as possible. If there is any doubt about how to do this, it is best to consult with the dental professional.

Purchase A Travel Toothbrush

It is a good idea to buy a small travel toothbrush so that life can continue as normal. Patients do not have to stay at home all the time to be able to brush their teeth after each meal; they just need to ensure that they have the ability to do so while out and about. A travel toothbrush will make the whole process much easier.

Stick To The Water

It is important that the only beverage that is consumed whilst wearing clear braces is water. This is because the soft plastic from which they are made can become stained if the patient chooses other drinks. If the aligners become stained, they will no longer be invisible to others; which would negate one of the main benefits of this kind of braces. The teeth underneath could become stained too, which could cause a less than desirable result when the treatment is complete.

Get Some Dental Wax

Although invisible braces are one of the most comfortable ways to correct misaligned teeth, there is a small amount of discomfort to be expected. This is particularly true during the first few weeks of wearing the aligners. Dental wax can help to ease any parts of the mouth which are a little irritated by the introduction of this new hardware.

Use A Case

It is important to use the case that comes with the aligner trays when they are removed for eating. This ensures that the trays retain their shape and quality and makes it easier to find them when needed. The case also helps the patient to maintain cleanliness.

What Can A Dentist Do For Me?

Unfortunately, when you’re experiencing discomfort with your teeth or unhappy with how they look, you might not always make the time to see a dentist Harley Street. Maybe the pain is only minimal and you’re convinced it will clear up on its own, or maybe you don’t think there is anything you can do to feel more confident about your smile. There are plenty of services provided at dental practices to help get your mouth in the best possible shape.

Dental Hygiene And Sensitive Teeth

Two of the main causes of toothache are bad dental hygiene and sensitive teeth. Over time, as you go about your day and eat whatever you like, plaque may start to build on your teeth. Although it is important to brush and floss daily, it is just as important to have your teeth professionally cleaned in order to reach all the areas your brush can’t. Doing this will also keep you safe from gum disease and bad breath.

There is nothing worse than wanting to enjoy ice cream on a warm day and being stopped by a shooting pain in your teeth. The main cause of teeth sensitivity is enamel erosion, which is when the hard protective surfaces of the teeth are worn down. If you visit a dental clinic, it is likely that you will have a personalised plan set up for you to combat the erosion and sensitivity.

Dental Implants

If you’ve lost teeth, you might be reading this article hoping to find out an answer. The good news is, you don’t have to stay unhappy with your smile and there are lots of ways to regain your confidence. Dental implants are designed to work and look exactly like your real teeth. They are titanium screws that are placed tightly into your jaw, supporting the bone and tissue that is constantly moving and changing there. To the untrained eye, it is almost impossible to notice the artificial teeth. This is a dentistry service that keeps on giving after fitting, due to the fact that implants help support bone growth and structure, making sure your face never looks drawn and hollow.

Invisalign

If you’re unhappy with the alignment of your teeth, but are not really interested in traditional metal braces, this segment is for you. Invisalign are invisible aligners that straighten the teeth by moving them slowly and subtly into position. They are completely removable, meaning that you can clean your teeth with ease and do not have to change your diet to make the trays more comfortable. There is no metal in the braces, so you will face minimal discomfort and have no sharp edges in your gums. This is a fast and efficient way to get the smile you desire!

Teeth Whitening

So, now you have all your teeth, they’re completely straight; but there is something missing. You aren’t happy with the colour. How about trying some teeth whitening? You can whiten your teeth at a clinic or in the comfort of your own home, making this treatment completely accessible for everyone!

Encouraging Better Oral Health With A Good Patient Attraction System

The majority of dental practices have a dental website which advertises their treatments and procedures and encourages people to visit their dentist on a regular basis.

With most practices offering similar treatments and procedures it’s important to have a good patient attraction system in place, which helps you stand out from the crowd and encourages your visitors to address their oral health by visiting you in person.

Personalisation of your website is very important in developing an effective patient attraction system. The majority of adults are reluctant to some extent to visit the dentist, with many experiencing dental phobia and avoiding the dentist all together.

You can help by addressing your patients and making them feel as if you are speaking to them directly. By increasing their confidence in the dentist and easing their fears or phobias you can encourage the general public to look after their teeth better.

You can encourage them to address their dental issues which they may have been avoiding for years, to make sure they keep their natural teeth for longer, and for those with healthy teeth, encourage them to consider cosmetic dentistry to help enhance their smile further.

To assist potential patients in familiarising themselves with both yourself and your team, it is important to include plenty of photographs of you smiling happily and confidently with your beautiful and perfect teeth.

By including messages from yourselves addressing the patients, as well as videos introducing yourselves or talking about the importance of oral health, or different treatments and procedures at your practice, you will help the reader feel engaged and comfortable, and build trust between them and your team.

Adding photographs and videos of your dental practice and a 3D virtual tour where possible, will help your potential patients familiarise themselves with the practice itself.

Content Marketing And Keywords

Other ways to increase website traffic and attract new patients to your dental practice include content marketing. This involves researching which dental terms are of interest in your area.

By using specialised software to find out which keywords are most commonly searched for with regard to dentistry in your area, you can then tailor your website to focus on these keywords.

For example, if dental implants are of interest in your area, then you can incorporate dental implants into your homepage, by mentioning that this is a procedure which is commonly carried out at your dental practice.

You can dedicate a whole page on dental implants, including photographs and videos of dental implants being carried out at your dental practice and you can create articles on dental implants to add to your website on a regular basis.

This will keep your visitors informed and nurture the idea in them that having dental implants at your dental practice is the right choice for them. According to market research you can change the issues on which you focus on a regular basis, or you may choose to showcase multiple keywords at the same time.

Find an award-winning digital dental marketing team to help implement these ideas for you and also teach you about the many different types of strategies that there are, to help create an effective patient attraction system for your dental practice.

Show up and be present online for effective dental marketing

When potential patients in your area search for solutions to their dental issues such as toothache or tooth loss, they will type their problem into Google and wait for the answer.

If they search for ways in which to improve the appearance of their smile, they will also type this into Google and see what comes up. It is important that when Google generates its search results list that you always come up on the first page of that list.

To do this, you need to have an effective online dental marketing strategy in place that is maintained continuously and always updated. This can be a time-consuming process and also requires in-depth knowledge of digital marketing techniques.

It is in your best interests and the interest of your dental practice to delegate your marketing issues to an award-winning digital dental marketing team so that you can focus your time and your expertise on looking after your patients’ needs. Online marketing agencies have many different tried and tested methods of creating a strong online presence and attracting new patients for dental practices.

The Benefits Of Social Media For Good Digital Marketing

Social media is an effective method of getting your message across to a wider audience. The majority of the adult population use at least one form of social media in this era of digital technology

So, by creating interesting pages for your dental practice on the most popular social media platforms, you will help boost the visibility of your practice and reach out to your existing patients and potential patients regularly.

Facebook and Instagram are two of the most popular social media platforms and attract different demographics of the public; therefore, by developing pages on both platforms, you can maximise the number of people that you are advertising to.

By uploading interesting and educational dental articles and blogs and sharing these on Facebook, you can target a more mature audience who can then like and share your content with their friends and family.

Information regarding the importance of frequent visits to the dentist will encourage existing patients to visit you more often whilst articles on different procedures, which can be used to improve dental health or the appearance of your teeth, will help new patients consider undergoing dental treatment.

Instagram normally attracts a younger audience such as the millennials and is a visual platform on which you can share photographs and videos of treatments and procedures being carried out successfully at your dental practice daily.

The more interesting and informative content that you are able to share with your audience, the more effective your online marketing will be. By coming across your details more often, potential patients will be encouraged to find out more about your dental practice and eventually book an appointment with you. Dental patients are more than often regular patients with good longevity and, therefore, you must invest in good digital marketing to help you attract such patients and then carry on looking after them later into their lives.