The Importance Of Dental Websites For Successful Marketing

A good dental website is very important in helping you to become and remain a successful dental practice in your area.

Traditional dental marketing has been replaced by digital dental marketing techniques in these last few decades and to remain in keeping with current trends it is also important that you shift to digital marketing to ensure that you continue to attract new patients for your dental practice.

Dental websites are the key to digital marketing and to make sure that your website is successful you need to invest time and effort into maintaining and updating your website on a regular basis so that it continues to draw attention and find patients to address their dental needs with you.

Most practices have a dental website so it is important that yours is active so that you are not missing out on patients to your competitors.

Tips For A Good Website

The techniques involved in successfully marketing your dental practice online are changing all the time and as a dentist, you will find that you are not able to provide as much time and effort for looking after your website because you have other priorities such as looking after your patients’ dental needs.

You need a dedicated member of staff for your dental marketing or you need to speak to an award-winning digital dental marketing team that specialises in dental websites.

This will help to make sure that your website is working to its maximum potential and help patients to distinguish you from the other dental practices in your area.

The role of your dental website is to market the treatments and procedures that you have to provide, tell patients about you and your team and the dental practice itself and educate them on the importance of looking after their oral health so that they visit the dentist on a regular basis.

If your website can successfully do this then you will boost the success of your dental practice.

When prospective patients visit your website they need to find information on the treatments and procedures which you are able to offer at your practice. They need to be informed of any unique selling points that help differentiate you from the other dental practices in your area.

You also want your patients to be able to familiarise themselves with you and your dental practice so it is important that there is plenty of information on the website with regards to you and your team, and pictures and videos of the dental practice itself.

Your website should encourage patients to consider their dental health, find out about the different treatments and procedures that you are offering, hear what patients want to find out more about and give them more information on these topics and issues so that they revisit the website or they contact you to find out more.

Speak to your digital dental marketing team today and learn more about creating and maintaining a successful dental website for your dental practice.

Why Are Smile-Enhancing Treatments So Popular?

Findings from a Harris Poll have indicated that aesthetic dental treatments have outstripped other non-surgical treatments in demand by image-conscious consumers. The survey revealed that 43 per cent of the adults interviewed admitted to desiring to improve the look of their teeth by consulting with a cosmetic dentist in Bromley for teeth brightening procedures, teeth straightening, or treatment plans for veneers.

Respondents cited various reasons for their appearance-enhancing goals with 43 per cent wanting to boost self-esteem and confidence, 35 per cent wanting to look as good on the outside as they felt within, 22 per cent wanting to combat ageing and another 22 per cent wanting to look younger.

While the end goal of all cosmetic dental treatments is primarily focussed on contributing to a confidence-inspiring sunny smile, they have an equally important secondary goal (from a patient’s perspective) – that of aiding and abetting a healthy mouth. And a healthy mouth, according to the Oral Health Foundation, is a prized personal asset.

Factors That Contribute To The Popularity Of Cosmetic Dentistry

The factors that have encouraged the rise in demand for cosmetic dentistry are not all down to the pressures of society to appear confident or look good. The dental industry has evolved over the years to introduce new and better technologies, and affordable and faster treatment plans. Cosmetic dentistry no longer falls within the realms of only the rich and famous.

The desire to look good for special occasions marks one of the most common reasons for opting for a cosmetic dental treatment. Weddings, anniversary celebrations, holidays, red carpet occasions, birthdays and even the job interview are all worthy occasions that call for the best-looking smile.

People who need to restore missing teeth, repair broken teeth, or who need to strengthen the integrity of the dental arches also add to the demand for cosmetic dentistry.    

The wish to make a positive first impression is another contributing factor. Whether it is to secure a job or impress a potential romantic partner or find acceptance within a social group. Seeing that making a good first impression is so highly significant, it is quite understandable why any endeavours to create it are so remarkably strong.

It is a universal truth that confidence breeds success and for that all-importance confidence, it helps if one is deemed to be attractive. There cannot be physical attractiveness without a beautiful smile and thus another reason for the spike in cosmetic dental treatments.

The video call has certainly played its fair share in the need for cosmetic dental treatments. The convenience of the video call has cemented its place in the array of modern communication tools. This is made obvious by the plethora of video-calling apps available today, from Zoom, Skype, Google Duo to Whatsapp video calls. Distant face-to-face communication has been so delightfully convenient. We use video calls for learning instruction, business conferences, virtual team meetings and to keep in touch with friends and family.

The rise in patients seeking cosmetic dental treatments does not come from just the younger generation. Having good-looking teeth is also a way to hold on longer to a youthful appearance, which is why many older patients have opted to brighten their teeth or hide imperfections with veneers.

Gain straighter teeth with Invisalign St Albans

Those living with misaligned or crooked teeth are very aware of the daily hardship and discomfort they may have to live with, leading them to live with poor oral health and hygiene in many cases. The simple task of brushing the teeth to keep them clean can become hard work in the mind of a person living with misaligned teeth, as they may find it difficult to move a toothbrush around the mouth, gums, and teeth making it hard to clean all areas of the mouth evenly.

Many adults who are living in the UK with crooked teeth find that they wish they could make a change and have perfectly aligned teeth but believe wrongly that they are too old to receive tooth alignment treatment, as we tend to believe that these types of treatments are only offered to teenaged children. However, in more recent years there have been efforts to create tooth alignment treatments that are suitable for adults.

Invisalign St Albans, is a modern solution that aims to offer adults the tooth alignment treatment they desire, whilst being discrete. The developers of this treatment also guarantee that patients will gain the great results that they should be able to get from any treatments they receive.

Nothing To See Here

The common barrier to most people receiving tooth alignment treatment in their teenage years revolved around the way that alignment treatments of the past looked once in place, Invisalign directly addresses the issue of how alignment treatment looks. The aim is to give patients a discrete treatment that will not be seen by other people, all the time the patient can be confident that they are receiving the treatment they desire and it will result in them having straighter teeth.

This aligner is created from two-layer of strong, durable, and clear plastic, giving it the ability to disappear once in place in the patient’s mouth. This aligner fits over the teeth, rather than around the teeth like the metal and wire braces that most people hear about when they are younger.

Preparing Properly Before Starting Treatment

Just with any medical treatment, it is important for any patient to take the time to prepare properly, this may begin with a consultation with an orthodontist or dentist. It must be recognised that tooth alignment treatment can increase the risks posed by common dental issues, such as tooth decay, plaque build-up, or gum disease, for this reason, it is vital that a patient tries to increase the standards within their oral health and hygiene via brushing and flossing.

Any patient who is considering being treated with Invisalign must also have a full oral examination to have their needs fully assessed, this will help to create the custom aligners that will be used in the individual’s treatment.

Treatment will normally last between twelve and eighteen months, it will also make use of a series of aligners that are changed every two weeks, and each plays its own role in the alignment treatment. By the end of the treatment, the patient will have the perfectly aligned teeth they are looking for and a far higher standard of oral health.

Dental Implants Hertfordshire: Fill The Gaps In Your Smile With A Natural-Looking And Functioning Replacement

Missing teeth can be a source of embarrassment and anxiety; they can also cause further complications with any remaining teeth that are left more exposed to bacteria when they are not surrounded by other natural teeth. For many people, the thought of lost teeth is quite embarrassing and they want a solution which is as subtle as possible, especially when natural teeth may be missing for other reasons than poor oral hygiene, such as accidents, illnesses or certain medications. Thankfully, there is another way that teeth may be replaced that doesn’t involve embarrassing moments. We have a solution which will mean you won’t find yourself paranoid when chewing on especially tough food. Dental implants Hertfordshire offer a reliable solution that is arguably the next best thing to having your natural teeth and will be able to help you smile again.

What Are Dental Implants?

Imagine having replacement teeth that are firmly fixed into your mouth in the same way that your natural teeth are. Your natural teeth are attached by their roots to the jawbone and that’s what dental implants do. Small metal screws are attached to the jawbone and the body’s tissues fuse with them, making the fit secure. To these screws, replacement teeth can be attached, whether it’s crowns, dentures or bridges depending on how many you need to replace. They can be used to replace a single tooth, multiple teeth or a whole set. The result is then a natural-looking smile that functions naturally too; there shouldn’t be any wobbles when you’re warbling on the karaoke or loosening when you are living your life in whatever way works for you!

Do Dental Implants Require Major Surgery?

Dental implants do not require major surgery. You should only require local anaesthesia to have them fitted. During the initial appointment when the screws are fitted, you will have temporary replacement teeth attached to the screws. After some time when the tissue has healed around the screws, you will then need to return for another appointment to have the permanent replacement teeth attached. If you look after your implants properly, they could last you a lifetime – all you need to do to care for them is brush and floss regularly!

Anything Else I Need To Know About Implants?

Aside from implants being comfortable, they should feel like your normal teeth and are reliable and aesthetically pleasing; they could also make you look younger! Sometimes, when people have missing teeth, their faces can lose structure due to the gaps in their smiles. As such, the face can look drawn and this can be ageing. Once your teeth have been replaced using dental implants, you could well find that your face looks more youthful and fresh as the structure is restored, smoothing the skin across your new teeth.

If you want to find out more about dental implants, simply book in for that initial consultation and find out whether dental implants could work for you. Getting your smile sorted could be the most natural thing in the world for you to do.

How To Prepare For Invisalign Luton

Clear braces have become the best means of teeth straightening for many. This is because they are an orthodontic treatment that is invisible to others; which means that the usual concern about feeling self-conscious about wearing braces is no longer an issue. The time required is usually less than what is needed for more traditional forms of braces; and patients often find that discomfort is minimal. For those who have decided to opt for Invisalign Luton, here is a guide on how to prepare for treatment.

Learn How To Clean Properly

Many people are surprised to discover that just using a toothbrush and toothpaste twice a day might not be enough to keep the teeth thoroughly clean. While this is important in general for good oral health, keeping the teeth and gums as clean as possible during treatment with Invisalign is even more vital.

This is because, if there is food debris left on the teeth after meals before the aligners are put back in, the result can be the formation of cavities and even some staining. Placing the trays over teeth that have bits of food remaining means that the food is pressed into the teeth; making it more likely than usual that there be dental issues.

Therefore, before starting treatment, it is important that patients learn how to brush the teeth as efficiently as possible. If there is any doubt about how to do this, it is best to consult with the dental professional.

Purchase A Travel Toothbrush

It is a good idea to buy a small travel toothbrush so that life can continue as normal. Patients do not have to stay at home all the time to be able to brush their teeth after each meal; they just need to ensure that they have the ability to do so while out and about. A travel toothbrush will make the whole process much easier.

Stick To The Water

It is important that the only beverage that is consumed whilst wearing clear braces is water. This is because the soft plastic from which they are made can become stained if the patient chooses other drinks. If the aligners become stained, they will no longer be invisible to others; which would negate one of the main benefits of this kind of braces. The teeth underneath could become stained too, which could cause a less than desirable result when the treatment is complete.

Get Some Dental Wax

Although invisible braces are one of the most comfortable ways to correct misaligned teeth, there is a small amount of discomfort to be expected. This is particularly true during the first few weeks of wearing the aligners. Dental wax can help to ease any parts of the mouth which are a little irritated by the introduction of this new hardware.

Use A Case

It is important to use the case that comes with the aligner trays when they are removed for eating. This ensures that the trays retain their shape and quality and makes it easier to find them when needed. The case also helps the patient to maintain cleanliness.

What Can A Dentist Do For Me?

Unfortunately, when you’re experiencing discomfort with your teeth or unhappy with how they look, you might not always make the time to see a dentist Harley Street. Maybe the pain is only minimal and you’re convinced it will clear up on its own, or maybe you don’t think there is anything you can do to feel more confident about your smile. There are plenty of services provided at dental practices to help get your mouth in the best possible shape.

Dental Hygiene And Sensitive Teeth

Two of the main causes of toothache are bad dental hygiene and sensitive teeth. Over time, as you go about your day and eat whatever you like, plaque may start to build on your teeth. Although it is important to brush and floss daily, it is just as important to have your teeth professionally cleaned in order to reach all the areas your brush can’t. Doing this will also keep you safe from gum disease and bad breath.

There is nothing worse than wanting to enjoy ice cream on a warm day and being stopped by a shooting pain in your teeth. The main cause of teeth sensitivity is enamel erosion, which is when the hard protective surfaces of the teeth are worn down. If you visit a dental clinic, it is likely that you will have a personalised plan set up for you to combat the erosion and sensitivity.

Dental Implants

If you’ve lost teeth, you might be reading this article hoping to find out an answer. The good news is, you don’t have to stay unhappy with your smile and there are lots of ways to regain your confidence. Dental implants are designed to work and look exactly like your real teeth. They are titanium screws that are placed tightly into your jaw, supporting the bone and tissue that is constantly moving and changing there. To the untrained eye, it is almost impossible to notice the artificial teeth. This is a dentistry service that keeps on giving after fitting, due to the fact that implants help support bone growth and structure, making sure your face never looks drawn and hollow.


If you’re unhappy with the alignment of your teeth, but are not really interested in traditional metal braces, this segment is for you. Invisalign are invisible aligners that straighten the teeth by moving them slowly and subtly into position. They are completely removable, meaning that you can clean your teeth with ease and do not have to change your diet to make the trays more comfortable. There is no metal in the braces, so you will face minimal discomfort and have no sharp edges in your gums. This is a fast and efficient way to get the smile you desire!

Teeth Whitening

So, now you have all your teeth, they’re completely straight; but there is something missing. You aren’t happy with the colour. How about trying some teeth whitening? You can whiten your teeth at a clinic or in the comfort of your own home, making this treatment completely accessible for everyone!

Encouraging Better Oral Health With A Good Patient Attraction System

The majority of dental practices have a dental website which advertises their treatments and procedures and encourages people to visit their dentist on a regular basis.

With most practices offering similar treatments and procedures it’s important to have a good patient attraction system in place, which helps you stand out from the crowd and encourages your visitors to address their oral health by visiting you in person.

Personalisation of your website is very important in developing an effective patient attraction system. The majority of adults are reluctant to some extent to visit the dentist, with many experiencing dental phobia and avoiding the dentist all together.

You can help by addressing your patients and making them feel as if you are speaking to them directly. By increasing their confidence in the dentist and easing their fears or phobias you can encourage the general public to look after their teeth better.

You can encourage them to address their dental issues which they may have been avoiding for years, to make sure they keep their natural teeth for longer, and for those with healthy teeth, encourage them to consider cosmetic dentistry to help enhance their smile further.

To assist potential patients in familiarising themselves with both yourself and your team, it is important to include plenty of photographs of you smiling happily and confidently with your beautiful and perfect teeth.

By including messages from yourselves addressing the patients, as well as videos introducing yourselves or talking about the importance of oral health, or different treatments and procedures at your practice, you will help the reader feel engaged and comfortable, and build trust between them and your team.

Adding photographs and videos of your dental practice and a 3D virtual tour where possible, will help your potential patients familiarise themselves with the practice itself.

Content Marketing And Keywords

Other ways to increase website traffic and attract new patients to your dental practice include content marketing. This involves researching which dental terms are of interest in your area.

By using specialised software to find out which keywords are most commonly searched for with regard to dentistry in your area, you can then tailor your website to focus on these keywords.

For example, if dental implants are of interest in your area, then you can incorporate dental implants into your homepage, by mentioning that this is a procedure which is commonly carried out at your dental practice.

You can dedicate a whole page on dental implants, including photographs and videos of dental implants being carried out at your dental practice and you can create articles on dental implants to add to your website on a regular basis.

This will keep your visitors informed and nurture the idea in them that having dental implants at your dental practice is the right choice for them. According to market research you can change the issues on which you focus on a regular basis, or you may choose to showcase multiple keywords at the same time.

Find an award-winning digital dental marketing team to help implement these ideas for you and also teach you about the many different types of strategies that there are, to help create an effective patient attraction system for your dental practice.

Show up and be present online for effective dental marketing

When potential patients in your area search for solutions to their dental issues such as toothache or tooth loss, they will type their problem into Google and wait for the answer.

If they search for ways in which to improve the appearance of their smile, they will also type this into Google and see what comes up. It is important that when Google generates its search results list that you always come up on the first page of that list.

To do this, you need to have an effective online dental marketing strategy in place that is maintained continuously and always updated. This can be a time-consuming process and also requires in-depth knowledge of digital marketing techniques.

It is in your best interests and the interest of your dental practice to delegate your marketing issues to an award-winning digital dental marketing team so that you can focus your time and your expertise on looking after your patients’ needs. Online marketing agencies have many different tried and tested methods of creating a strong online presence and attracting new patients for dental practices.

The Benefits Of Social Media For Good Digital Marketing

Social media is an effective method of getting your message across to a wider audience. The majority of the adult population use at least one form of social media in this era of digital technology

So, by creating interesting pages for your dental practice on the most popular social media platforms, you will help boost the visibility of your practice and reach out to your existing patients and potential patients regularly.

Facebook and Instagram are two of the most popular social media platforms and attract different demographics of the public; therefore, by developing pages on both platforms, you can maximise the number of people that you are advertising to.

By uploading interesting and educational dental articles and blogs and sharing these on Facebook, you can target a more mature audience who can then like and share your content with their friends and family.

Information regarding the importance of frequent visits to the dentist will encourage existing patients to visit you more often whilst articles on different procedures, which can be used to improve dental health or the appearance of your teeth, will help new patients consider undergoing dental treatment.

Instagram normally attracts a younger audience such as the millennials and is a visual platform on which you can share photographs and videos of treatments and procedures being carried out successfully at your dental practice daily.

The more interesting and informative content that you are able to share with your audience, the more effective your online marketing will be. By coming across your details more often, potential patients will be encouraged to find out more about your dental practice and eventually book an appointment with you. Dental patients are more than often regular patients with good longevity and, therefore, you must invest in good digital marketing to help you attract such patients and then carry on looking after them later into their lives.

How do dental implants work?

One of the most popular options when it comes to replacing missing teeth is the use of dental implants Brentwood, as they are durable, last a long time, and look great! The process involves an implant, which is the small, hidden, titanium post inserted into your jaw and a crown attached to the top. The crown is usually made out of porcelain which has been shaped and coloured to match your other teeth, so it blends in nicely with them.

The Consultation

As with any dental treatment, it is important that you first have a consultation appointment with your dentist. This is useful because you can discuss the treatment at length, and your dentist can take the needed examinations and scans. The scans will be able to show your dentist if you have enough bone structure left in the chosen area.

It is important that you have enough bone, because there needs to be an adequate amount to hold the implant post and fuse to it. If you don’t have a strong enough bone structure, it can minimise the stability of the implant and cause it to come loose.

The Implant

The next step in your dental implant journey is to have the implant post inserted. This is done by your dentist, who will carefully insert the implant after opening up the area. The area will then need to be left to heal for a few months. The healing process is very important in ensuring that a strong foundation is formed for when your crown is attached.

The Crown

Once the area has healed and your bone has fused with the implant post, this is when you can go back to your dental practice for your crown to be attached. This is the piece of porcelain in the shape of a tooth that will replace your natural tooth. This is simply screwed onto the implant post, and you’re ready to go! It’s as simple as that.

The Benefits

Now that you know the process, you may want to know what makes implants so popular, and what the advantages are when it comes to getting this treatment. You will see why this treatment has gained so much success, and how it can really help those who need it.


One of the great things about this tooth replacement treatment is that due to the implant being inserted into your jaw and fused with your bone, it is very strong, and is very similar to the teeth that you already have. This means there are no food restrictions when you have the implants in, as they are able to withstand the force of biting and chewing.


One of the reasons why implants are so popular is because they are made to look very similar to your natural teeth. They fit in so well with your remaining original teeth that other people will never even notice that you have implants!


When you have your implants fitted, you will really enjoy how close they feel to your natural teeth. You will barely notice the difference between your implant and your natural teeth, and this is such a relief when you have been suffering with gaps in your teeth.

What are invisible and clear aligners?

You may have heard when going about your day about clear aligners. But you may be unsure of how they work or perhaps you are entirely new to the subject altogether.

Either way, clear aligners are a transparent gum shield-like device that you wear over your teeth; they alter their position all the time and have a similar role as traditional metal braces. 

The difference is that they are translucent and therefore can be worn with confidence in public, as it is highly unlikely that anyone will notice that you’re wearing them and only realise you’re receiving orthodontic treatment when your teeth start straightening up. 

Invisalign Glasgow in particular and dental aligners in general have gained a lot of popularity among adult patients. This is due to the fact that there are reduced costs compared to traditional braces for an adult and not having to attend appointments as often as you would if you were using an orthodontic brace.The biggest producer of invisible aligners in the UK, this brand provides local dentists with this orthodontic to use on suitable patients.

Another thing that has added to its popularity is that patients can watch that as their teeth straighten up.

Unlike with braces where you have to wait until the completion of treatment and the removal of the brace in order to see the progress which has been made, the effect of seeing the teeth getting into a proper position becomes obvious after the second week of use.

How Do Invisible Aligners Work?

Invisible aligners work by performing orthodontics in a computer simulation and then taking that information and using it to design  a set of aligners.

Many invisible aligner providers have developed an extremely high fidelity model of the human mouth. During the fitting at the start of invisible aligner treatment, a 3D scan is taken of your mouth; this is used to calibrate a simulation. Then, an orthodontist rearranges the position of the teeth in the computer program. It calculates the amount of force required to push the teeth from their current position to the idale to finished position created by the orthodontist. Force infraction is then used to design a set of aligners that will apply the necessary pressure for the appropriate amount of time to get the results seen in the simulation. This allows the smallest quantity of force to be used to achieve the realignment, an intelligent approach to orthodontic treatment, while minimising discomfort whilst achieving maximum results.

Cleaning And Maintaining Aligners

Cleaning and maintenance of aligners is also much more straightforward than braces. You can remove them from your mouth at any time. This means you don’t have to eat with them in, and it does not restrict your food choices in the same way that the brace does. It also means cleaning them is as simple as rinsing them under lukewarm water. 

Because they are removable, there is a temptation with under motivated patients to skip wearing their aligners, sometimes for days on end. This can significantly reduce the overall treatment effectiveness and greatly extend the treatment time sometimes having to result in restarting from the beginning.