There are so many things to consider when opening a practice that when it comes to dental marketing a lot of the little details can often be forgotten. A lot of time is generally spent on the creation of an amazing website, which is of course important, but if you do not know how to utilise your website to generate new leads it is unlikely to be of any use to you.
It is important that your website is flawless, with both convenient features for your future patients to use and quick loading times, so they have the information they need at their fingertips. Similarly, it is great to have social media accounts, but if you do not use them and link all of your content across your platforms then you are unlikely to reach your maximum potential as a practice.
Post Regularly, Everywhere
When it comes to an online presence, people love to be updated. A dental practice that never updates their website or social media could be seen as inactive and will end up dropping down the Google results page pretty quickly, rendering your practice invisible and losing you lots of potential new leads.
Having a professional blog that you upload to frequently will ensure that you stay closer to the top of the results page and you can make use of keywords as well, to ensure that your website is appearing high in the results when people are searching for those specific words.
Your social media platforms can be utilised too, as posting to these frequently will notify future patients of what is going on within your practice. Keeping people up to date makes them feel valued, and they will be more likely to recommend your practice to other people that they know, or to share your post on their own social media page.
Three Seconds Is All It Takes For Your Future Patients To Make A Decision
If you have a brilliantly designed website but it takes too long to load, people visiting your page may decide to go elsewhere. If a page takes longer than three seconds to load it is highly likely that one of your competitors will be gaining a new patient instead.
If someone is unsatisfied with your website then there is a forty percent chance of them leaving your site, and there is fifty-seven percent less chance of them recommending your practice to someone that they know. In addition to this, every other person who visits your website is likely to be using a mobile device or tablet to browse.
If your website is not mobile friendly and all of the features on it are not adapted for mobile use then this could also damage the amount of traffic that you are receiving. Having to awkwardly navigate through a desktop website on a mobile device can be incredibly frustrating, and really not worth it when there are dozens of other mobile friendly websites that make everything so much easier just a click away. It is now even possible to test to see whether your website is mobile friendly online.